Constructing a website in a
beautiful and attractive way will not bring visitors. All you need is to
include several features that will be recognized by the search engines. Apart
from making the content of the website attractive, you will have to introduce
excellent SEO features into the website so that it can draw the attention of
the search engines.
Tips to make an SEO friendly website
Search engine optimization (SEO) is
a part and parcel of the website designs these days. You might prepare a
website but it will not enjoy the visibility or exposure you expected. Only SEO
will be able to find out what features your website needs to steal the show.
1. Use elements of social media
Using the elements of social media
into the website design will automatically boost the page ranking of your
website. Search engines like to add more value to a website which uses social
media features. For instance, add social media icons to your website design.
Mention the links of your social media profiles in Pinterest, LinkedIn,
Facebook, Twitter, etc.
2. Image optimization
This is the part where most of the
websites get foiled. The images carry a heavier volume which might slow down
the loading speed of your website. Using image optimization tools, the images
can be trimmed as per the requirement to reduce loading speed to a huge extent.
In fact, describe the images with a title and ‘Alt Text’ and incorporate
specific keywords so that they can be picked by the search engines.
3. User friendly URL
The URLs of most of the websites
turns out to be a humongous one. A Web Design agency will know the importance of a short URL. The search engines
will also discover the websites which have shorter URLs with specific keywords
in them. The first step after creating a website is to design a brand-specific
URL. Try to reduce the categories and avoid using numbers or special characters
in it.
4. The use of keywords
It was believed that keywords were
only used in the content. There is a trick where the set of relevant keywords
can be used in various other places. A website design can be made SEO friendly
by adding keywords in the title tag, website slogans, H1 tags, meta
descriptions, image descriptions, H2 tags, navigation, bullet points, footer
links, breadcrumb trails, file names, URLs, etc. Adding keywords in these
sections does not mean that you have to overstuff them. Be precise and add
keywords in a decent way.
5. Responsive web design
The days of smart phones are here.
Every person uses a smart phone. In fact, 87% of internet searches are done
using smart phones these days. A website should be compatible with all screen
resolutions. A Web Design agency prepares
a responsive web design for the
online portal so that it can easily accommodate in any screen size without
causing any distortion.
Verdict
Always keep your website lighter
for enjoying a higher loading speed. Use these tips to make your website SEO
friendly.
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